Preparing Your One-liner
By Lavern Nissley
Encompass Executive Director
Is there a one-liner of 20-30 words that captures what you do at work? I know, many of us do dozens of things every day, and it would take more like 200-300 words to describe them all.
At a recent marketing consultation, I was invited to write such a one-liner, and in a bit you’ll see it.
Here’s the essence of preparing a great one-liner:
Ready for the one-liner that describes what I do in my role at Encompass? Here it is:
We help people overcome RELATIONSHIP ILLITERACY by mastering SKILLS AND TOOLS so that there are WAY MORE GOOD TIMES THAN BAD TIMES.
There we have it. Twenty-two words. Brief, yet full of meaning and motivation. And what I’ve felt privileged and fulfilled to do full-time here at Encompass since January 1, 2005.
Would you like to SEE this in action? Watch the video below on how Kevin and Renee went from RELATIONSHIP ILLITERACY to WAY MORE GOOD TIMES THAN BAD TIMES.
What's your one-liner?
Comments are closed.
Lavern & Ronda Nissley are co-directors of Encompass. Married since 1978, both enjoy coffee, riding their tandem bicycle and working together to build strong relationships.
FIND IT QUICKLY
Other hours by appointment
616 N. Limestone St. | Springfield, OH